Promote your keyword (slides, signs, saying it out loud)

People text in when they know what they'll get and exactly what to type. Mention it early, ask clearly at the end, and keep the keyword on screen while they do it.

What to put on the slide or sign

• The instruction, word for word: "Text DEMO to 33777." Keyword in capitals, number in full.
• The QR code beside it, so people can scan instead of type. See Download and print your QR code.
• What they get: "Get today's slides" or "Get the 5-step checklist."
• Big type. Someone in the back row should read it without squinting.

What to say from the stage

1. At the start: "At the end I'll give you a way to get these slides, so you don't need to photograph every one." People can relax and listen.
2. At the end: replace "email me" or "find me online" with a concrete instruction: "Take out your phone. Scan this QR code, or text DEMO to 33777, and I'll send you today's slides."
3. Say it twice, and spell the keyword if it could be misheard.
4. Give it a moment. Leave the slide up and give people time to type and send.

The offer can be your deck, your notes, or your five takeaways. Your audience saves effort, and you get an email address that goes to your list.

At a booth, table, or desk

• Put the keyword and QR code at eye level, on a sign people see while they wait.
• Add it to table tents, handouts, and the back of a business card.
• Tell people what happens next: "You'll get a text back asking for your email."

Online and in print

Webinar slides, show notes, and printed programs work the same way. Always include what people get, the keyword, and the number.

Your audience needs to be on a US carrier. 33777 and 55444 don't work outside the US.