Lead capture for webinars and virtual events
Put one line on the slide. Attendees text in for the playbook or your deck, delivered automatically.
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- GUIDE
- You’re one step from the playbook. What email should I send it to?
- jordan@studio.io
- Done. The playbook is in your inbox.
The registration list can’t tell you who was watching.
Half the registrants never show
People register for webinars they never attend. Your export mixes the viewers who stayed all hour with the ones who forgot it was on.
The chat scrolls away
A link in the chat reaches whoever is looking at it that minute. Forty minutes in, most viewers have another tab open.
Built-in polls stay in the platform
The platform’s poll pops up over your slides, closes, and keeps the answers next to the registration list you already had.
How webinar hosts use Textiful
Send the playbook while they’re watching
Put a QR code on the slide and say the keyword out loud for viewers on their phone. People who reply with an email get your slides or playbook from Handouts within seconds. Turning a webinar into an email list has the full setup.
- GUIDE
- What email should I send the playbook to?
- jordan@studio.io
Run a poll that ends with an email
Viewers vote by text and you screen-share the results page as the bars move. The next step asks for an email, so the vote and the contact arrive in one conversation. Running a webinar poll by text walks through it.
- Where are you stuck? A) getting traffic, B) converting it, C) keeping customers
- B
- Thanks for voting! Want the slides? Reply with your email.
Know who actually attended
Everyone who texts in during the live session was there and paying attention. Tag them with the webinar’s name in Mailchimp, Kit, or ActiveCampaign, and give them a different follow-up from the no-shows.
- SPRINT
- Thanks for joining live! What email should I send the replay to when it’s ready?
Get a rating before they log off
Put a feedback keyword on the closing slide. Viewers rate the session 1 to 5 and add a comment, and each webinar gets its own report.
- RATE
- How would you rate today’s session, from 1 to 5?
- 4
The features webinars use most
- Handouts
Upload your slides, guide, or recording once. Textiful sends it by text or email the moment someone finishes, and tracks every download.
- Live polls
Ask a question, let the room vote by text, and project the results as they come in. Countdown, winner banner, and confetti included.
- QR codes
Free, unlimited QR codes that open a pre-filled text. Print them on banners, slides, and table tents, and see how many people scanned each one.
- Keywords
A word your audience can remember and say out loud, on short code 33777 or 55444. Easy to put on a slide and easy to announce from the stage.
- Session feedback
Attendees rate a session from 1 to 5 or 1 to 10 and add a comment. One keyword can cover a whole event, and every session gets its own report.
Ready before your next webinar
- 1
Pick a template
Start from “Give away a download” or “Poll the audience,” and upload the playbook to Handouts.
- 2
Put it on a slide
A large free QR code in the middle, and a keyword line under it, such as “Or text GUIDE to 33777.”
- 3
Say it and paste it
Say the keyword out loud and paste it in the chat, once early and again at the end.
Before and after
| Chat and built-in polls | With Textiful | |
|---|---|---|
| Who takes part | The fastest typists in chat | Anyone with a phone, from a scan or a keyword |
| What you keep after | A registration list and a replay | Votes, plus the emails of who voted |
| Showing results | A pop-up that closes | A results page you screen-share, updating in real time |
| Where contacts go | The webinar tool’s export | Mailchimp, Kit, ActiveCampaign, HubSpot, a webhook, or Zapier |
| Attendees and no-shows | An attendance report to cross-check | Tagged contacts from people who texted in live |
Who it’s for
Webinar hosts, virtual summit organizers, online course creators, and hybrid events whose audience is mostly in the US, and who want viewers to pick up their phone and end up on their list.
Who should skip it
Webinars with a largely international audience, since viewers outside the US can’t text the short codes. If all you need is a quick show of hands, your webinar platform’s own poll is less setup.
Solutions for webinars
How to run a live poll in a webinar by text
To run a live poll in a webinar by text, put a QR code and a keyword on a slide. Viewers scan it with the phone next to their laptop or text the keyword to 33777, then reply with a letter. Textiful counts the votes on a results page you screen-share, and the next step can ask for an email so every voter joins your list.
ReadHow to run a live poll without an app download
To run a live poll without an app download, have the audience vote by text: they text your keyword to 33777 or scan a QR code, then reply with a letter. Textiful counts the votes, forgives one-letter typos, and shows live results on a public page you can project.
ReadHow to turn a webinar into an email list you own
To turn a webinar into an email list, put a QR code on a slide that viewers scan from their screen with their phone, and say a keyword out loud and paste it in the chat for anyone who can't scan. Textiful asks for their email by text, sends the playbook or slides as a download link, and adds them to your email tool tagged with the webinar.
ReadQuestions people ask
Yes. A QR code on a shared slide scans from a phone camera like one on a printed sign. Make it large and leave it up long enough for people to find their phones.
Use it if all you need is the vote. A text poll also collects an email in the same conversation and sends the contact to your email tool or CRM, which a built-in poll usually leaves inside the platform.
Yes. The public results page updates in real time, so you can screen-share it and talk through the numbers as they move. It shows counts and percentages, never names.
Only partly. The short codes are set up for US mobile carriers, so viewers outside the US can't text in. Keep a web link for them.
When someone texts your keyword or scans your QR code, they start the conversation themselves and give their email in it. How that relates to your registration consent is a question for your lawyer.
Keep exploring
Event lead capture: a playbook for live audiences
How to turn a room into contacts you can follow up with: what to offer, how to ask from the stage or the booth, what to ask for, and what to do in the 24 hours after.
ReadLive poll
A live poll is a question put to an audience in real time, with answers collected from people's phones or devices and results shown as they come in, often on the screen behind the speaker. It's used for audience participation, quick feedback, and group decisions during talks, classes, services, and shows.
ReadAudience response system
An audience response system (ARS) is a tool that lets everyone in a room answer a question at the same time and shows the combined results to the presenter or the whole audience. Early systems used handheld clickers; most now run on attendees' phones through a web page, an app, or text messages.
ReadQR code to SMS
A QR code to SMS is a QR code that, when scanned, opens the phone's texting app with the recipient number and message already filled in, so the person only has to tap send. It turns a camera scan into a text without typing a number or keyword.
ReadUse public speaking to grow your coaching business
Coaches give free talks, workshops, and webinars to find clients, but a talk only grows the business if you leave with the audience's contact details. Put a QR code and a keyword on your last slide, trade a worksheet for an email, ask one question about what they're working on, and send your booking link while they're still in their seats.
ReadWin consulting work from your talks and workshops
Consultants and trainers speak at conferences, sit on panels, and run client workshops to show what they know. To turn that into work, collect each attendee's email, company, and role by text in exchange for the framework or workbook, send the contact to your CRM, and get notified when someone worth calling signs up.
ReadGrow your audience list from the show, on podcasts and the radio
Podcasts and radio shows reach people whose hands are full, so the call to action has to be one word and one number. Listeners text a keyword to 33777 to vote in a live poll you read on air, get the show notes or a bonus, or enter an on-air contest, and every one of them can join your email list.
ReadConference lead capture for event organizers
Conference lead capture happens in a dozen rooms at once: the main-stage poll, the breakout session survey, the sponsor's booth. Textiful gives each room and moment its own QR code or keyword, asks a question or two by text, and keeps a separate report for each one, with the contacts sent where your team works.
ReadReady for your next event?
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.