Lead generation for coaches
Use public speaking to grow your coaching business: trade a worksheet for an email, learn what each person is working on, and send your booking link before they leave.
14-day free trial. Every feature on every plan.
- PLAN
- Here’s the worksheet! What’s the one thing you’d like to change this year?
- Stop working weekends
- Got it. If you’d like help with that, book a free 20-minute call: yoursite.com/call
A great talk is wasted if the room goes home anonymous.
Business cards don’t book calls
Two people take your card after a 45-minute talk. A week later, nobody has booked.
You can’t tell who’s ready
Some came for the free lunch. A few want help now. A card on the table can’t tell you which is which.
The host keeps the list
When a business group or a conference invites you, the attendee list stays with them.
How coaches use Textiful
Trade the worksheet for an email
Offer the written version of the exercise you just ran. People text a keyword or scan the code, and the worksheet arrives in their inbox while they’re still in their seats.
- PLAN
- Here’s the worksheet! What email should I send it to?
- tom@example.com
Ask what they’re working on
One custom question, such as “What’s the one thing you’d like to change this year?”, tells you who to follow up with first, and gives you the opening line of that conversation.
- What’s the one thing you’d like to change this year?
- Stop working weekends
Send your booking link before they leave
Put your scheduling link in the final text. It arrives the moment someone finishes, while the talk is still fresh, and “Email me a notification” tells you who just signed up.
- Thanks, Tom. If you’d like help with that, book a free 20-minute call: yoursite.com/call
- Booked for Thursday!
Find out what the room wants to hear
Open with a live poll: “Which is hardest for you right now?” Spend the talk on the answer most of the room gave. Over a season of talks, the votes tell you what your next workshop and your next offer should be about.
- Which is hardest right now? A) finding time, B) staying consistent, C) knowing where to start
- C
The features coaches use most
- Capture data via text
Email, name, company, location, or any custom field, asked one question at a time. Start from a template and change the wording to sound like you.
- Live polls
Ask a question, let the room vote by text, and project the results as they come in. Countdown, winner banner, and confetti included.
- Handouts
Upload your slides, guide, or recording once. Textiful sends it by text or email the moment someone finishes, and tracks every download.
- Keywords
A word your audience can remember and say out loud, on short code 33777 or 55444. Easy to put on a slide and easy to announce from the stage.
Set up before your next talk
- 1
Upload the worksheet
Add it to Handouts and start from “Give away a download.” Add one custom question.
- 2
Add your booking link
Put it in the final message, and connect Kit, Mailchimp, or ActiveCampaign for the follow-up.
- 3
Make the ask
Say early that the worksheet is coming, so people listen instead of taking notes. Before Q&A, show the QR code and the keyword together and walk them through texting it. The stage ask has the script.
Before and after
| Business cards and “find me online” | With Textiful | |
|---|---|---|
| Who you leave with | The few who walked up afterward | Everyone who wanted the worksheet |
| What you know | A name and a job title | Their email and what they’re working on |
| Getting to a call | You email first and hope they remember you | Your booking link arrives during the talk |
| Which talks work | A guess | Contacts per keyword or QR code, per talk |
Who it’s for
Business, executive, life, career, and wellness coaches in the US who use talks, workshops, webinars, or podcast guest spots to find clients, especially if you speak at least once a month.
Who should skip it
Coaches who work only one-on-one by referral and never speak to a group. Audiences outside the US can’t text the short codes.
Solutions for coaches
How to book discovery calls from a workshop or free talk
To book discovery calls from a workshop, offer the worksheet from your exercise by text: put a keyword and QR code on your last slide, ask for an email and one question about what each person wants to change, and send your booking link in the final text. Textiful emails you each answer so you can reply personally, and adds the contact to Kit, Mailchimp, or ActiveCampaign.
ReadHow to collect attendee emails at a workshop
To collect attendee emails at a workshop, tie the ask to something attendees already want: the workbook, the templates, or a recap of the exercises. Put a QR code on the first and last slide, ask for an email and a 1 to 5 rating by text, and the contact goes to your email tool with the feedback attached.
ReadHow to get audience emails after a keynote
To get audience emails after a keynote, give the room one concrete instruction from the stage: text a keyword to 33777 or scan the QR code on your slide to get something you promised. Textiful asks for their email by text, sends what you offered, and adds them to Mailchimp, Kit, or ActiveCampaign.
ReadHow to grow a podcast email list with a spoken keyword
To grow a podcast email list, give listeners one word to text. Say a keyword like NOTES and the number 33777 twice on the show. Listeners text it when they can, Textiful asks for their email, sends the show notes or bonus you promised, and adds them to your email tool tagged with the episode.
ReadHow to put a QR code in your book
To put a QR code in your book, place it in the back matter next to a specific offer, such as a bonus chapter or a reading guide, with a keyword printed beside it. A Textiful QR code opens a text to 33777 or 55444; the reader gives an email, gets the bonus, and joins your list. You can change the flow behind it without reprinting, and it works for as long as your Textiful account is active.
ReadHow to qualify leads at a speaking event before you follow up
To qualify leads at a speaking event, ask for company, role, and one buying-signal question in the same text conversation that delivers your handout. Textiful sends each contact to HubSpot with the answers mapped to properties (or to another CRM through Zapier), and emails the rep a notification with the answers, so the follow-up starts with the right people.
ReadHow to send slides to your audience after a presentation
The cleanest way to send slides to your audience after a presentation is to tell them at the start that they'll get the deck, then end with one instruction: scan this QR code or text DEMO to 55444. Textiful asks for their email and sends the deck as a tracked download link the moment they finish, and the address lands in Mailchimp, Kit, or ActiveCampaign.
ReadHow to turn a webinar into an email list you own
To turn a webinar into an email list, put a QR code on a slide that viewers scan from their screen with their phone, and say a keyword out loud and paste it in the chat for anyone who can't scan. Textiful asks for their email by text, sends the playbook or slides as a download link, and adds them to your email tool tagged with the webinar.
ReadQuestions people ask
By turning the talk into a conversation that continues afterward. Offer something useful from the stage, such as a worksheet, collect an email and one answer about what the person is working on, and follow up with a booking link. People who asked for the worksheet are already interested in the topic.
Something that helps the person act on the talk: the worksheet from the exercise, a short assessment, a checklist, or the recording. It should be specific to what you just taught.
Yes. Put your scheduling link in the flow's final message, so it arrives by text the moment someone finishes. Your email tool can send it again in the welcome sequence.
No, but it helps. One custom question, such as "What's the one thing you'd like to change this year?", tells you who to follow up with first and gives you the opening line of the conversation. It costs nothing extra: a conversation counts once however many questions it has.
Yes. Put the keyword and QR code on a slide and say the keyword out loud. Viewers can scan the screen with their phone or text the keyword. See the webinars page for more.
Keep exploring
Event lead capture: a playbook for live audiences
How to turn a room into contacts you can follow up with: what to offer, how to ask from the stage or the booth, what to ask for, and what to do in the 24 hours after.
ReadLead magnet
A lead magnet is something useful offered for free in exchange for a person's contact details, usually an email address. Common examples are slide decks, checklists, guides, templates, recordings, and discount codes.
ReadCapture flow
A capture flow is a short, automated text conversation that starts when someone texts a keyword or scans a QR code. It asks for their details one question at a time, delivers what was promised, and sends the contact on to other tools. Capture flow is Textiful's name for this; it's also called a text-to-join flow.
ReadText-to-join
Text-to-join is a way to sign up by text: a person texts a keyword to a short code, or scans a QR code that opens a pre-filled text, and answers a question or two to join a list, get a download, or register for something.
ReadSend your slides and get feedback on every talk
For a professional speaker, the talk is the product. Textiful handles the two jobs around it: the audience texts a keyword or scans a QR code to get your slide deck on their phone, and rates the talk by text before they leave, so you and the organizer get a report for every session. The people who ask for the deck join your list along the way.
ReadWin consulting work from your talks and workshops
Consultants and trainers speak at conferences, sit on panels, and run client workshops to show what they know. To turn that into work, collect each attendee's email, company, and role by text in exchange for the framework or workbook, send the contact to your CRM, and get notified when someone worth calling signs up.
ReadWebinar audience engagement by text
Webinar audience engagement by text puts the phone next to the laptop to work: viewers scan a QR code on your slide or text a keyword, vote in a live poll, and give an email in the same conversation. You screen-share the results page, and every voter lands in your list.
ReadReady for your next event?
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.