STOP, HELP, and opt-outs

Textiful answers STOP and HELP automatically on every keyword and QR code. STOP ends the person's flow and cancels anything still waiting to be sent to them.

You don't need to set anything up. Textiful answers STOP and HELP automatically on every keyword and QR code, on both 33777 and 55444.

What happens when someone texts STOP

They get this reply:

You have canceled enrollment for Your Business text messages.

Text a keyword to restart.

At the same time, Textiful:

  • ends any flow they're in on that short code,
  • cancels follow-up reminders and later messages still waiting to go to them, and
  • holds back any texts that were queued but not yet sent.

Short codes only send texts as part of a flow someone started, so nothing more goes to them. If they text one of your keywords or scan your QR code again later, that's a fresh start and a new conversation begins.

Textiful recognizes STOP and its common variants, including END, QUIT, CANCEL, UNSUBSCRIBE, REMOVE, OPT OUT, PLEASE STOP, and REMOVE ME. Capitals and punctuation don't matter.

What happens when someone texts HELP

They get this reply, and any flow they're in carries on:

Texts by Your Business. Msg&Data rates may apply. Reply STOP to cancel. Support: hello@textiful.com

Steps

To see who has texted STOP:

  1. Go to Contacts and open the contact.
  2. In their timeline, look for Texted STOP. The flow they were in shows Ended by STOP.

To set the name used in these replies:

  1. Go to Settings > Account.
  2. Edit Business name and click Save.

STOP and your email list

STOP is about texts. It doesn't unsubscribe anyone from Mailchimp, Kit, ActiveCampaign, HubSpot, or anything connected through Zapier or a webhook. Your email tool's own unsubscribe link handles that.

Frequently asked questions

Does STOP remove someone from my email list?
No. STOP ends their texts from your flows. If they also want off your email list, they use the unsubscribe link in your emails.
Can I change the STOP or HELP reply?
Both replies use your business name from Settings > Account, so keep that name the one your audience knows.
Do STOP and HELP texts count as conversations?
No. They're never counted or billed.

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