Keyword activity report (and overlap)

Go to Reports, then Keyword Activity. It shows how each keyword performed over the dates you pick, how many contacts have each tag, and how many people texted two keywords.

Steps

1. In the app, go to Reports, then Keyword Activity.
2. Set From and To to choose a date range, or leave them empty for all time. The tables update as you change them.
3. Read the Keywords table.
4. Click View contacts on a row to open those people in Contacts, ready to export.

The Keywords table

Column	What it counts
Text-ins	Each time someone texted the keyword and started its flow
Contacts	Different people who texted it
New contacts	People whose very first text-in was this keyword
Completed	Text-ins that reached the end of the flow
Completion	Completed as a percentage of text-ins
Messages	Texts in and out in those conversations

Tags

The Tags section lists every tag with its number of Contacts. Tags come from Tag the contact steps in your flows or are added by hand on a contact. View contacts opens everyone with that tag. Tag counts aren't limited by the date range.

Compare two keywords

Under Compare two keywords, choose Keyword A and Keyword B. You'll see:

• Only A: people who texted A but not B.
• Only B: people who texted B but not A.
• Both: people who texted both.
• Total contacts: everyone who texted either one.

The comparison uses the same date range. For example, use it to see how many people from a morning session also texted in at the afternoon one.

Good to know

View contacts opens everyone who has ever texted that keyword, not just those in the date range.