Capture trade show leads into Salesforce.
Booth visitors scan a QR code or text a keyword, answer two or three qualifying questions by text, and arrive in Salesforce as leads, attached to the event’s campaign.
14-day free trial. Connects to Salesforce through Zapier (a premium Zapier app, so it needs a paid Zapier plan).
At your event
EXPO
Thanks for stopping by! What’s your work email?
chris.ng@northwind.com
Added to Salesforce
Through Zapier · Lead added to campaign
Booth and conference leads that make it into Salesforce
Badge scans arrive days later in a spreadsheet, and business cards get typed up by whoever has time. With Textiful, visitors give you their details by text and they’re in your CRM before they reach the next booth.
Qualified at the booth
Ask company, role, or timeline by text, and the answers fill the lead’s fields, so reps see who to call first.
A keyword or a QR code
Say “text DEMO to 33777” from the front of the room, or put a QR code where people can scan it. Either one starts your capture flow.
Qualifying questions by text
A capture flow asks for company, role, or timeline one text at a time, and each answer becomes a field your reps can sort by.
Connect it with Zapier
- 1
Start with Textiful
In Zapier, create a Zap. Choose Textiful as the trigger app and New Contact as the trigger, then sign in to Textiful.
- 2
Pick your flow
Choose the capture flow to watch. Finish the flow once from your own phone, then test the trigger so Zapier has a sample.
- 3
Add Salesforce
Choose Salesforce and the Create Lead action. Map email, first and last name, company, and phone to the lead’s fields.
- 4
Turn it on
From then on, everyone who finishes the flow becomes a lead or contact in Salesforce.
See Textiful + Salesforce on Zapier, or read the Zapier setup guide.
The Salesforce action to use
Your Zap has two steps: Textiful’s New Contact trigger, then Salesforce’s Create Lead action. Here’s every field Zapier shows for that action, and what to put in each one.
1. Trigger
Textiful: New Contact
Runs when someone finishes the capture flow you pick.
- Campaign NameRequiredYour capture flow
Always sent
Email, First name, Last name, Mobile number, Keyword (empty for a QR code scan), Number texted, Flow name and ID, Time they finished
Sent when your flow asks
Zip, City, State, Time zone, Company, Birthdate and age, Your custom fields, Poll answers
Each answer arrives as its own field you can map.
2. Action
Salesforce: Create Lead
Creates a new lead in Salesforce.
| Field in Zapier | What to put here |
|---|---|
| Use Assignment Rules | Your choice |
More Salesforce fields, including any custom fields, appear once you connect your account in Zapier. Field names as listed on Zapier, checked November 2026.
Questions people ask
Yes. Salesforce is a premium app on Zapier, so you need a paid Zapier plan. Textiful’s Zapier trigger is included on every Textiful plan.
Yes. Each Zap watches one flow, so give each event its own flow and Zap. Add a second Salesforce action, Add Lead to Campaign, to attach every lead to the event’s campaign.
Zapier’s Create Lead action has no update option, so Salesforce decides what happens to a repeat sign-up. Add a find step before it in your Zap if you want to match existing people first.
No. The short codes 33777 and 55444 work in the US only, and QR codes text those same numbers, so Textiful is for audiences in the US.
More CRMs that work with Textiful
- HubSpotCapture booth and session leads into HubSpot (built in)
- KeapCapture workshop and talk leads into Keap
- HighLevelCapture event leads into HighLevel
- Zoho CRMCapture trade show and event leads into Zoho CRM
- PipedriveCapture trade show and event leads into Pipedrive
- Google ContactsSave event contacts to Google Contacts
- All integrations
Get your next show’s leads into Salesforce.
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.