Capture conference leads into Attio.

Visitors at your booth or talk scan a QR code or text a keyword, answer a qualifying question or two, and arrive in Attio as people, matched on email so nobody is duplicated.

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14-day free trial. Connects to Attio through Zapier.

At your event

EXPO

Thanks for stopping by! What’s your work email?

maya.l@relaylabs.com

Added to Attio

Through Zapier · Person updated

Booth and conference leads that make it into Attio

Badge scans arrive days later in a spreadsheet, and business cards get typed up by whoever has time. With Textiful, visitors give you their details by text and they’re in your CRM before they reach the next booth.

  • Matched, not duplicated

    Attio updates the person if they already exist, so someone you met at two events stays one record.

  • A keyword or a QR code

    Say “text DEMO to 33777” from the front of the room, or put a QR code where people can scan it. Either one starts your capture flow.

  • Qualifying questions by text

    A capture flow asks for company, role, or timeline one text at a time, and each answer becomes a field your reps can sort by.

Connect it with Zapier

  1. 1

    Start with Textiful

    In Zapier, create a Zap. Choose Textiful as the trigger app and New Contact as the trigger, then sign in to Textiful.

  2. 2

    Pick your flow

    Choose the capture flow to watch. Finish the flow once from your own phone, then test the trigger so Zapier has a sample.

  3. 3

    Add Attio

    Choose Attio and the Create or Update Record action. Choose the People object, match on email, and map name and company.

  4. 4

    Turn it on

    From then on, everyone who finishes the flow becomes a lead or contact in Attio.

See Textiful + Attio on Zapier, or read the Zapier setup guide.

The Attio action to use

Your Zap has two steps: Textiful’s New Contact trigger, then Attio’s Create or Update Record action. Here’s every field Zapier shows for that action, and what to put in each one.

1. Trigger

Textiful: New Contact

Runs when someone finishes the capture flow you pick.

  • Campaign NameRequiredYour capture flow

Always sent

Email, First name, Last name, Mobile number, Keyword (empty for a QR code scan), Number texted, Flow name and ID, Time they finished

Sent when your flow asks

Zip, City, State, Time zone, Company, Birthdate and age, Your custom fields, Poll answers

Each answer arrives as its own field you can map.

2. Action

Attio: Create or Update Record

Creates or updates a record, such as a person, company or deal. The record is created if it doesn't yet exist, otherwise it is updated. This can also be used for finding a record by a unique attribute, such as an email address.

Field in ZapierWhat to put here
ObjectRequiredChoose in Zapier

More Attio fields, including any custom fields, appear once you connect your account in Zapier. Field names as listed on Zapier, checked November 2026.

Where sales teams capture leads into Attio

Questions people ask

More CRMs that work with Textiful

Get your next show’s leads into Attio.

Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.

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