Keyword or QR code? Use both

Use both when you can. A QR code is free and nobody has to type anything. A keyword works when people can't scan, such as from the back of a big room or when they hear it on a podcast or from the stage. Each flow has one trigger, so you copy the flow and give each copy its own trigger.

When each one works best

	QR code	Keyword
Cost	Free	One included, then $10/month each
What people do	Scan, then tap Send	Type the keyword and the number
Typos and autocorrect	Not an issue	Can break it
Works when only heard (stage, podcast, radio)	No	Yes
Works from far away	Only if the code is big enough	Yes, if they can read or hear it
Best on	Slides, signs, table tents, handouts	Slides, saying it out loud, audio

Set up both

1. Build and test the flow with one trigger, say a QR code.
2. On the Data Capture Flows list, click Copy on that flow.
3. Give the copy a name, choose Text a keyword, pick the number, and type the keyword.
4. Click Create copy.

You now have two flows with the same steps. Put both on the same slide: the QR code, and "Text DEMO to 33777" beside it.

Why separate copies help

Each copy reports on its own, so you can see how many people used the QR code and how many texted the keyword. See Track scans.

If you change the steps later, change them in both. Or open one and use Load a template or copy…, choose Another data capture flow, and pick the other one to copy its steps across.

Read more: QR code or keyword?