Run a word cloud

Add an Ask a word cloud question step to a flow, write an open question, and people reply in their own words. Their answers build a word cloud on the live screen.

A word cloud is a step in a flow. Add an Ask a word cloud question step, write a question people can answer in a word or two, and their answers build a word cloud on the live screen as they arrive.

Steps

  1. Open your flow under Data Capture Flows.
  2. Click Add a step (or the + between two steps).
  3. Under Audience tools, choose Ask a word cloud question.
  4. Choose Create new word cloud, or Use existing word cloud to pick one you set up earlier.
  5. Type the Question (up to 300 characters), such as "In one word, how are you feeling about today?"
  6. Optional: turn on Let people answer more than once, change the Reply when someone answers, or set When it closes.
  7. Click Add & save.

You can also set up a word cloud ahead of time under Audience Tools, then Word Clouds, with New word cloud, and add it to a flow later with Use existing word cloud.

What your audience gets

They get your question by text and reply in their own words. By default they then get:

Thanks! Watch for your answer on the screen.

Add {{word_cloud_link}} to that reply if you want them to watch the cloud on their phone.

How answers become words

  • Answers of one to three words show as they are, such as "the energy."
  • Longer answers are split into words, and filler words like "the" and "really" are dropped.
  • Capitals don't matter, and simple plurals count together: "slides" and "slide" are one word.
  • Email addresses, links, and numbers with three or more digits are left out.
  • Words on the built-in profanity list are hidden from the screen. See show the word cloud on screen.

Settings

  • Let people answer more than once: off by default. When it's on, each text adds to the cloud.
  • Reply when someone answers: the text they get after answering.
  • When it closes: I'll close it myself (the default) or Close at a set time.
  • Reply to answers that come in after it closes: their answer isn't added, and they move on to the next step.
  • Follow-up for people who don't answer: turn on Send a follow-up text to non-responders to nudge anyone who got the question but didn't reply.

Each answer is saved on the contact as Word cloud: followed by your question. It shows on their timeline and in your contact export.

Frequently asked questions

Can people answer more than once?
Only if you turn on Let people answer more than once. Otherwise each person's first answer counts, and anyone who answers again is told they already have.
Can I ask for an email in the same flow?
Yes. A word cloud is a step in a flow, so you can add an Ask for email step before or after it.
Can one word cloud be used in more than one flow?
Yes. When you add the step, choose Use existing word cloud. Answers from every flow build the same cloud.

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