Textiful vs Popl

Popl details are from popl.co and its product and support pages as of November 12, 2026. Plans and features change, so check their site for the latest.

The short version

Popl and Textiful capture different people at the same event, so many teams can use both.

Popl is one-to-one. Your reps open the app and scan a visitor's badge, business card, or a QR code such as a LinkedIn code. Popl fills in the contact and company details, the rep adds notes and answers qualifying questions, and the lead syncs to your CRM. It's built for the conversations at your booth.

Textiful is one-to-many. You put a QR code and a keyword on a slide, a booth sign, or a table tent, or you say it from the stage or on a podcast. Everyone who's interested scans or texts in on their own phone, answers a question or two by text, gets what you offered, and lands in your email tool or CRM. It's built for the people your reps never speak to.

A conference team can run both: Popl for the 60 conversations at the booth, Textiful for the 400 people in the room during your session.

At a glance

	Textiful	Popl
Who captures the lead	The attendee, on their own phone	Your rep, with the Popl app
How	Text a keyword to 33777 or 55444, or scan a QR code	Scan a badge, business card, or QR code
Best for	Speaking to a room, a webinar, a podcast, a booth sign	Conversations at a booth or a meeting
From the stage	The whole room at once, from their seats	Not practical: one face-to-face scan at a time
How many at once	A whole room in a minute or two	One person per scan
What's captured	The attendee's own answers: email, name, company, custom questions, poll votes	Badge or card details enriched with contact and company data, plus the rep's notes and qualifying answers
What the attendee gets	Your slides, a guide, or a recording, sent the moment they finish	Not described on Popl's pages
Shows intent	They asked for something, in their own words	The rep's notes and qualifiers record it
CRM	Mailchimp, Kit, ActiveCampaign, and HubSpot built in; others through Zapier	HubSpot and Salesforce named, plus other CRM integrations
Pricing	From $19/month, by conversations	Quoted in a meeting, not per seat
Countries	US only	No limit described

One-to-one: the booth conversation

At a booth, the best leads are the people your reps actually talk to. Popl is made for that moment. The rep scans the badge, the details are filled in and enriched, and the rep adds what they learned: budget, timeline, the problem the visitor described. Popl says scans are stored on the phone when the hall Wi-Fi is down and sync later.

Textiful doesn't scan badges, and it doesn't replace that conversation. If your event plan is a booth with five reps talking to visitors all day, a badge scanner is the right core tool.

One-to-many: everyone else

Many of the people who hear about you at an event never reach your reps. They sit in your session, walk past your booth during a busy hour, or watch the keynote you sponsored. A badge scanner can't reach them, because nobody is standing in front of them with a phone.

Textiful lets those people sign themselves up. Your last slide says "Get today's slides. Text DEMO to 55444, or scan the code." A booth sign offers a checklist or a giveaway entry. Every interested person in the room can act at once, from their seat or as they walk by, and each one answers your questions by text: their email, their company, and one question about what they're working on.

When you're the one on stage

Speaking is where the difference is sharpest. A badge scanner needs a rep and an attendee standing face to face, one scan at a time. When you're at the front of a room of 200, that doesn't work: you can't scan the room from the stage, and by the time a rep could reach the door, most people have left for the next session. The few who come up afterward are a small slice of the people who were interested.

Textiful is built for that moment. With one slide and one sentence said out loud, the whole room can act at once from their seats: "Text DEMO to 55444, or scan the code, and I'll send you the slides." Everyone who wants them is on your list before you've unplugged your laptop. If you speak to sell, Textiful is the better fit. Popl comes in at the booth afterward, for the conversations.

Leads with intent behind them

A scanned badge records that someone stopped by. A text-in records that someone asked for something: they chose to text, asked for your offer, and answered your question in their own words. That makes a Textiful lead a self-selected one. You can sort follow-up by the answer, such as "What's your biggest challenge with onboarding?", instead of guessing from a job title.

The trade-off is reach. Textiful only captures people who decide to act, and a weak offer gets few of them. See what to offer for texting in.

Using both at one event

1. At the booth: reps scan the visitors they talk to with Popl and add notes.
2. On the booth sign and table tents: a Textiful QR code and keyword for the people who don't stop, or who stop when every rep is busy.
3. In your session: the keyword and QR code on the last slide, offering the slides.
4. In your CRM: both send leads to HubSpot. Tag Textiful leads with the event and the talk, so you can see which came from the stage and which from the booth.

See how to collect emails at a trade show booth and lead capture for a team of speakers.

Pricing

Popl doesn't list prices. Its pricing page says plans are quoted in a meeting, aren't priced per seat, and cover unlimited users, events, and leads, with badge scanning, data enrichment, CRM integrations, and onboarding support.

Textiful plans start at $19/month and are priced by conversations: each person who starts your flow counts once, however many questions they answer. One keyword is included, more are $10/month each, and QR codes are free. Every feature is on every plan. See Textiful pricing.

Who each one is best for

Choose Popl if:

• Your leads come from conversations at a booth or in meetings.
• Reps need to capture notes and qualify each person as they talk.
• You want contact and company data filled in from a badge or a business card.

Choose Textiful if:

• You speak at events, run webinars, or have a podcast, and want the audience to sign up.
• Your booth gets more passers-by than your reps can talk to.
• You want each lead to ask for something and answer a question in their own words.
• Your audience is mostly in the US.

Use both if you exhibit and speak at the same events: Popl for the conversations, Textiful for the room.

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