Capture event leads straight into Zoho CRM.
Booth visitors and audiences scan a QR code or text a keyword, answer a question or two by text, and arrive in Zoho CRM as leads with the event recorded.
14-day free trial. Connects to Zoho CRM through Zapier (a premium Zapier app, so it needs a paid Zapier plan).
At your event
EXPO
Thanks for stopping by! What’s your work email?
raj.mehta@brightline.io
Added to Zoho CRM
Through Zapier · Lead created
Booth and conference leads that make it into Zoho CRM
Badge scans arrive days later in a spreadsheet, and business cards get typed up by whoever has time. With Textiful, visitors give you their details by text and they’re in your CRM before they reach the next booth.
Qualified before they walk away
Ask company, role, or what they’re looking for by text, and the answers fill the lead’s fields, so your team knows who to call first.
A keyword or a QR code
Say “text DEMO to 33777” from the front of the room, or put a QR code where people can scan it. Either one starts your capture flow.
Qualifying questions by text
A capture flow asks for company, role, or timeline one text at a time, and each answer becomes a field your reps can sort by.
Connect it with Zapier
- 1
Start with Textiful
In Zapier, create a Zap. Choose Textiful as the trigger app and New Contact as the trigger, then sign in to Textiful.
- 2
Pick your flow
Choose the capture flow to watch. Finish the flow once from your own phone, then test the trigger so Zapier has a sample.
- 3
Add Zoho CRM
Choose Zoho CRM and the Create/Update Module Entry action. Choose the Leads module (or Contacts), then map email, first and last name, company, and phone.
- 4
Turn it on
From then on, everyone who finishes the flow becomes a lead or contact in Zoho CRM.
See Textiful + Zoho CRM on Zapier, or read the Zapier setup guide.
The Zoho CRM action to use
Your Zap has two steps: Textiful’s New Contact trigger, then Zoho CRM’s Create/Update Module Entry action. Here’s every field Zapier shows for that action, and what to put in each one.
1. Trigger
Textiful: New Contact
Runs when someone finishes the capture flow you pick.
- Campaign NameRequiredYour capture flow
Always sent
Email, First name, Last name, Mobile number, Keyword (empty for a QR code scan), Number texted, Flow name and ID, Time they finished
Sent when your flow asks
Zip, City, State, Time zone, Company, Birthdate and age, Your custom fields, Poll answers
Each answer arrives as its own field you can map.
2. Action
Zoho CRM: Create/Update Module Entry
Create or update module entries
| Field in Zapier | What to put here |
|---|---|
| ModuleRequired | Choose in Zapier |
| LayoutRequired | Choose in Zapier |
| Trigger | Optional |
| duplicate check fields | Optional |
More Zoho CRM fields, including any custom fields, appear once you connect your account in Zapier. Field names as listed on Zapier, checked November 2026.
Questions people ask
Yes. Zoho CRM is a premium app on Zapier, so you need a paid Zapier plan. Textiful’s Zapier trigger is included on every Textiful plan.
Yes. Each Zap watches one flow, so give each event its own flow and Zap. Set the Lead Source to the event, or add Zoho’s Add Tag action as a second step.
Most teams send event sign-ups to Leads and convert them in Zoho once they qualify. Use Contacts if you don’t work with leads.
No. The short codes 33777 and 55444 work in the US only, and QR codes text those same numbers, so Textiful is for audiences in the US.
More CRMs that work with Textiful
- HubSpotCapture booth and session leads into HubSpot (built in)
- KeapCapture workshop and talk leads into Keap
- HighLevelCapture event leads into HighLevel
- SalesforceCapture trade show and event leads into Salesforce
- PipedriveCapture trade show and event leads into Pipedrive
- Google ContactsSave event contacts to Google Contacts
- All integrations
Get your next show’s leads into Zoho CRM.
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.