Capture brand activation sign-ups into Iterable.
Sampling tours, festival booths, stadium nights, and sponsorships: people scan a QR code or text a keyword, reply with their email, and arrive in Iterable with the event in their profile.
14-day free trial. Connects to Iterable through Zapier.
At your event
SAMPLE
Want the slides? What’s your email?
kai.w@gmail.com
Added to Iterable
Through Zapier · Data field: summer-tour
Event sign-ups that make it into Iterable
A clipboard has to be typed up later, and a web form on a phone loses people before they tap submit. With Textiful, the whole sign-up happens in a text.
Built for experiential marketing
Every activation feeds Iterable with the event as a data field, so your campaigns can follow up with the people who were there.
A keyword or a QR code
Say “text DEMO to 33777” from the front of the room, or put a QR code where people can scan it. Either one starts your capture flow.
Give them a reason to sign up
Send your slides, a guide, or a discount in the same flow with handouts.
Connect it with Zapier
- 1
Start with Textiful
In Zapier, create a Zap. Choose Textiful as the trigger app and New Contact as the trigger, then sign in to Textiful.
- 2
Pick your flow
Choose the capture flow to watch. Finish the flow once from your own phone, then test the trigger so Zapier has a sample.
- 3
Add Iterable
Choose Iterable and the Create a User action. Map email, and add data fields for first name, the event, and any answers.
- 4
Turn it on
From then on, everyone who finishes the flow becomes a subscriber in Iterable.
See Textiful + Iterable on Zapier, or read the Zapier setup guide.
The Iterable action to use
Your Zap has two steps: Textiful’s New Contact trigger, then Iterable’s Create a User action. Here’s every field Zapier shows for that action, and what to put in each one.
1. Trigger
Textiful: New Contact
Runs when someone finishes the capture flow you pick.
- Campaign NameRequiredYour capture flow
Always sent
Email, First name, Last name, Mobile number, Keyword (empty for a QR code scan), Number texted, Flow name and ID, Time they finished
Sent when your flow asks
Zip, City, State, Time zone, Company, Birthdate and age, Your custom fields, Poll answers
Each answer arrives as its own field you can map.
2. Action
Iterable: Create a User
Add new user profile data. Iterable API users/update docs
| Field in Zapier | What to put here |
|---|---|
| User ID | Choose in Zapier |
| dataFields | Optional |
| Merge nested objects? | Your choice |
More Iterable fields, including any custom fields, appear once you connect your account in Zapier. Field names as listed on Zapier, checked November 2026.
Questions people ask
Yes. Each Zap watches one flow, so give each event its own flow and Zap. Set a data field with the event name, so you can build a segment for each activation.
No. The short codes 33777 and 55444 work in the US only, and QR codes text those same numbers, so Textiful is for audiences in the US.
More email platforms that work with Textiful
- MailchimpGrow your Mailchimp list at every live event (built in)
- KitGrow your Kit list from the stage and the mic (built in)
- ActiveCampaignTag event leads and start ActiveCampaign automations (built in)
- Constant ContactGrow your Constant Contact list at live events
- FlodeskGrow your Flodesk list at live events
- MailerLiteGrow your MailerLite list at live events
- All integrations
Grow your Iterable list at your next event.
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.