Grow your Emma list at every event.
Universities, nonprofits, and multi-location brands use Textiful to collect emails in the room. People text a keyword or scan a QR code, reply with their email, and join your Emma groups.
14-day free trial. Connects to Emma through Zapier.
At your event
VISIT
Want the slides? What’s your email?
jordan.p@gmail.com
Added to Emma
Through Zapier · Group: Open day
Event sign-ups that make it into Emma
A clipboard has to be typed up later, and a web form on a phone loses people before they tap submit. With Textiful, the whole sign-up happens in a text.
Campus and community events
Open days, alumni events, and fundraisers each feed their own Emma group, so the follow-up email fits the event.
A keyword or a QR code
Say “text DEMO to 33777” from the front of the room, or put a QR code where people can scan it. Either one starts your capture flow.
Give them a reason to sign up
Send your slides, a guide, or a discount in the same flow with handouts.
Connect it with Zapier
- 1
Start with Textiful
In Zapier, create a Zap. Choose Textiful as the trigger app and New Contact as the trigger, then sign in to Textiful.
- 2
Pick your flow
Choose the capture flow to watch. Finish the flow once from your own phone, then test the trigger so Zapier has a sample.
- 3
Add Emma
Choose Emma and the Create Member action. Map email and name, and choose the groups to add them to. Use Find or Create Member instead if you want to match existing members first.
- 4
Turn it on
From then on, everyone who finishes the flow becomes a subscriber in Emma.
See Textiful + Emma on Zapier, or read the Zapier setup guide.
The Emma action to use
Your Zap has two steps: Textiful’s New Contact trigger, then Emma’s Create Member action. Here’s every field Zapier shows for that action, and what to put in each one.
1. Trigger
Textiful: New Contact
Runs when someone finishes the capture flow you pick.
- Campaign NameRequiredYour capture flow
Always sent
Email, First name, Last name, Mobile number, Keyword (empty for a QR code scan), Number texted, Flow name and ID, Time they finished
Sent when your flow asks
Zip, City, State, Time zone, Company, Birthdate and age, Your custom fields, Poll answers
Each answer arrives as its own field you can map.
2. Action
Emma: Create Member
Create a new contact.
| Field in Zapier | What to put here |
|---|---|
| EmailRequired | |
| SMS Phone Number | Leave empty |
| SMS Promotional Status | Leave empty |
| SMS Transactional Status | Leave empty |
| Group Ids | Choose in Zapier |
| Signup Form ID | Choose in Zapier |
| Field Change Autoresponders | Your choice |
| Subscriber Consent Tracking | Your choice |
Field names as listed on Zapier, checked November 2026.
Questions people ask
Yes. Each Zap watches one flow, so give each event its own flow and Zap. Add each event’s sign-ups to its own Emma group.
No. The short codes 33777 and 55444 work in the US only, and QR codes text those same numbers, so Textiful is for audiences in the US.
More email platforms that work with Textiful
- MailchimpGrow your Mailchimp list at every live event (built in)
- KitGrow your Kit list from the stage and the mic (built in)
- ActiveCampaignTag event leads and start ActiveCampaign automations (built in)
- Constant ContactGrow your Constant Contact list at live events
- FlodeskGrow your Flodesk list at live events
- MailerLiteGrow your MailerLite list at live events
- All integrations
Grow your Emma list at your next event.
Try Textiful free for 14 days. Set up a QR code or keyword in minutes and see who shows up.