Conversation (Textiful pricing)
Definition
In Textiful pricing, a conversation is each time someone texts your keyword or scans your QR code and starts your flow. However many questions or replies, it counts once; if they come back later and start again, that's a new conversation. STOP and HELP never count.
Updated November 3, 2026
What is a conversation?
In Textiful pricing, a conversation is each time someone texts your keyword or scans your QR code and starts your flow. However many questions or replies, it counts once. If they come back later and start again, that's a new conversation. STOP and HELP never count.
A conversation is the unit Textiful plans are measured in. It counts people starting your flow, so the number on your bill follows the number of people who responded.
How is it counted?
Each person who starts a capture flow is one conversation. A few examples:
- Someone texts DEMO to 33777, gives their email, and gets the download link. That's one conversation.
- Someone scans the QR code on a booth sign, answers four questions, sends a photo, and gets a confirmation. Still one conversation.
- Someone starts the flow, gives up after the first question, and the flow closes. One conversation, because they started it.
- The same person comes back the next day and starts again. That's a second conversation.
- Someone texts STOP or HELP. That's zero.
Because the count doesn't change with the number of questions, adding a poll vote or a company field to a flow doesn't change what it costs. You can decide how many questions to ask based on how many people will finish.
Some texting services bill by the message instead, where every question and every reply adds to the cost. Under that model, a longer flow costs more per person. Textiful counts people instead.
Why it matters at live events
Live events are hard to predict. A speaker might expect 50 sign-ups from a room of 300 and get far more after a strong close. A band might play a bigger room than planned. Counting by conversation makes it easier to estimate: you only need a rough idea of how many people will start your flow, not how many texts each one will send.
The other worry at an event is running out in the middle of it. On Textiful, additional conversations are added automatically at $15 per 100 if you go past your plan's amount, so nobody is cut off mid-event.
Plans differ only by how many conversations they include; every feature is on every plan. Plans start from $19/month. Pay monthly and cancel anytime, or pay yearly for two months free and get the year's conversations up front, used whenever you need them until the plan renews. One keyword is included, extra keywords are $10/month, and QR codes are free. See pricing for current plans, or read How much does text-to-join cost?
Key takeaways
- A conversation is one person starting your flow by texting your keyword or scanning your QR code.
- It counts once, however many questions or replies follow.
- Starting again later is a new conversation, and STOP and HELP never count.
- Extra conversations are added automatically at $15 per 100, so nobody is cut off mid-event.
Try it at your next event → Start a free trial
Questions people ask
No. However many questions or replies a flow has, each person who starts it counts as one conversation.
If they come back later and start the flow again, that's a new conversation.
No. STOP and HELP never count as conversations.
Additional conversations are added automatically at $15 per 100, so nobody is cut off mid-event.
Keep exploring
Capture flow
A capture flow is a short, automated text conversation that starts when someone texts a keyword or scans a QR code. It asks for their details one question at a time, delivers what was promised, and sends the contact on to other tools. Capture flow is Textiful's name for this; it's also called a text-to-join flow.
ReadKeyword (texting)
In texting, a keyword is a word someone texts to a short code to start a specific program, such as SLIDES to get a slide deck or JOIN to sign up for a list. On a shared short code, the keyword tells the system which organization and which program the message belongs to.
ReadSTOP and HELP keywords
STOP and HELP are standard reply words in US texting. Texting STOP to a program unsubscribes the sender from its messages, and texting HELP returns a message saying who runs the program and how to get support. Carriers expect every short code program to respond to both.
ReadReady for your next event?
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